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Hi! My name is Brigitta Ryan. I'm a Digital Creative and Writer from Sydney, Australia. Here is some stuff I have made. CREATIVE:
WRITING:
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Rather than butchering the beautiful photographs and videos, I set about meticulously recreating the graphs and the accompanying content for the web. The long form content was reworked into interactive calculator banners, where the graph would play out a unique animation. And working with animator Chu Yook Lieu, each of the graphs were recreated in flash. Other ads included purpose shot expert videos, with BT's senior finalcial advisors giving more context around each graph. The online media buy was the largest in the brands history and the overall campaign was very successful. From a brand in decline, brand awareness tripled in the first 4 months – bringing the brand in line with far higher spending competitors - and brand consideration also increased by 30%. During the campaign period online traffic rose by 18% with ‘Find an Advisor’ requests rose by 310%.
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The Glue Society developed the ATL brand awareness campaign 'It Pays to Look at the Bigger Picture' for Australian financial group BT. The television and outdoor campaign included large scale (30m!) graphs made from thousands of mini fluroscent tubes. It looked stunning. My job as the campaigns digital art director was to translate these minute long, jargon filled videos into interactive advertisements, create an extensive landing site, revamp the BT homepage and develop mobile advertising concepts.
