CREATIVE:
Lady Gaga
Aftermath
Vodafone Power Pinata
The Coke Machine Fairy
Vodafone Power To You
BT
Toyota 4x4
Home Sweet As
Zimmermann Store
An American Werewolf in Yaris
Race To Britain

WRITING:
Screenwriting

ABOUT ME
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With with One Green Bean, we developed a social media awareness campaign for the Toyota Yaris with a limited budget of $15,000. We created the werewolf character 'Wolfy' who existed only on Friday nights and weekends, and only in a Yaris. Wolfy would respond to twitter requests for rides, travelling to and fro across the city all night long. Facebook fans could also track Wolfy via his GPS. Our goal was to not just create awareness of the product but to also give users the very important yet standard next step in the car-buying-process: an actual test drive.